Goodwill Hunting #13: Weekly Roundup
Gen Z fashion insights, Goodwill thrift finds, & must-reads for the weekend
Welcome to Goodwill Hunting, a newsletter curating resale & circular fashion finds, insights, and jobs from across the web. Written by Danielle L. Vermeer, a tech product manager and avid thrifter obsessed with making fashion more social, circular, and fun.
This is the first Goodwill Hunting experiment for a weekly, shorter roundup and monthly, longer piece on resale fashion. Feedback always welcome!
Thrift Finds
Inspired by the falling leaves, the texture of wool, and the dopamine rush of finding these gems for ~$100 or less at Goodwill online. Moodboard made with <3 in Landing.
Weekend Reading
Fast fashion enters the resale game, but don’t call it sustainability (Vogue Business)
Shein, Zara, and Pretty Little Thing have all launched resale. While there is potential to shift consumer behavior, experts say without degrowth, it’s closer to greenwashing.
Rebag, The RealReal and Other Resellers Will No Longer Accept Ye Products (WWD)
The RealReal underscored, however, that “out of fairness to our consignors, Yeezy items already listed with us will remain available.” Because the items already underwent authentication, listing, and merchandising The RealReal said they will remain there until they sell.
How is vintage clothing priced? (Fashion Journal)
Like my fellow Gen Z fashion fiends, I find a Depop scroll meditative and I’ll scour the racks at consignment stores hoping to find the next ‘it’ piece nobody else has. ‘It’s a one-of-a-kind’, I tell myself, tapping my card like I’m someone who has a money tree in their backyard.
Meta Responds to Its Next Threat: Apps That Link Instagram Influencers and Superfans (The Information)
Creators are encouraging fans to join their communities on Discord, Geneva, and other social apps to engage in private group chats and access exclusive benefits.
Gucci Vault opens metaverse world in The Sandbox with games and vintage fashion (Vogue Business)
Gucci’s previous NFTs, its community, and the brand’s vintage pieces, will be on display, though not for sale. The space also gamifies education about Gucci’s heritage and products.
Insight of the Week
Gen Z is split down the middle when it comes to fashion and sustainability. According to the latest report from from Business of Fashion and JUV Consulting, Gen Z & Fashion in the Age of Realism:
40% of Gen Z has a (very) unfavorable view of ultra fast fashion and
40% has a (very) favorable view of ultra fast fashion.
Here’s what’s driving this paradox. Hint: it comes down to affordability.
