Goodwill Hunting #16: viral TikTok fashion
The Simpsons, pink Chanel suits, & going viral
Welcome to Goodwill Hunting, a newsletter curated by Danielle L. Vermeer, a tech product manager and avid thrifter obsessed with making fashion more social, circular, and fun. This weekly edition includes thrift finds to shop, consumer insights & industry news to read, and a dose of nostalgia as we head into the weekend.
♻️ Thrift Finds of the Week
Vintage Chanel Pink Suit ($1120) | Salvatore Ferragamo Black Flats ($20) | Gucci shoulder bag ($161) | Vintage wool union-made hat ($13) | Juicy Couture charm bracelet ($10)
📕 Weekend Reading
Millennials & Gen Z drove entirety of global growth in personal luxury goods sales this year (Luxury Daily)
The Bain & Altagamma 21st annual Luxury Market Monitor Report found that Gen Z and Gen Alpha spending on luxury will grow 3x faster than other generations until 2030, when they’ll make up 1/3 of the total luxury market. Gen Z is also buying their first luxury items years before Millennials did: average 15-years-old vs. 18-20 for Millennials.
2022 Alias (GOAT & Flight Club) Seller Report (GOAT)
Parent selling app of GOAT and Flight Club, alias, analyzed the trends and top-sellers in 2022. The top trends were Barbiecore, Y2K, and utility, based on favorites, orders, offers, searches, and engagement. The sneakers that resold on average for the highest markups over retail price were: Yeezy Bone Slides (+548% vs. retail price), Sean Wotherspoon x Air Max 1/97 (+518%), and Dunk Low GS 'Michigan State' (+495%). Vintage apparel, especially on tees, outerwear, and anything sports-related were also popular.
Beni browser extension to find resale deals (Product Hunt)
Beni is a free and easy-to-use browser extension tool that makes secondhand shopping seamless. With the click of a button, the extension intercepts online shopping searches and directs users to the same or similar products on leading resale marketplaces. Think of it like Honey—but for thrifted finds online.
What’s behind the rise of ‘laissez-faire’ food content? (Canvas 8)
Coined by Bettina Makalintal in this piece, a “laissez-faire” approach to food, fashion, and all things lifestyle is in. “Gen Z wants to see candid and chaotic content that eschews the entrenched culture of curation.”
💿 Dose of Nostalgia
That clip I shared last week from The Simpsons randomly went viral on TikTok this week—like, 2 million views viral (!).
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Goodwill Hunting shares weekly, shorter roundups and a monthly, longer piece on the latest in fashion, tech, and resale.
As a member of GenX we thrifted way before there were very many local thrift stores outside of GoodWill or Salvation Army. There was no Internet shopping so we grew up at a time when you had to shop IRL and we learned through first hand experience to feel the fabrics and look at the stitching and see if clothes were lined. We can absolutely tell how over time clothes manufacturing has moved to cheap fabrications.
So much gets lost when shopping in person is not a regular practice. Too sad.